Company Name:

Delicato Family Vineyards

Location:

Napa, California

Approximate Salary:

Not Specified

Job Category:

Sales & Marketing

Posted

August 3, 2018

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Sr. Brand Manager - Gnarly Head

Position Purpose

Under Little or No Supervision and Acting on own initiative, the Senior Brand Manager  champions brands in the marketplace by developing and executing strategic and annual brand plans that enable Delicato Sales and Trade partners to meet distribution and depletion objectives.  The Senior Brand Manager will work closely with Sales, Strategic Insights, Finance, Operations and Winemaking to implement plans to meet Delicato’s annual and long-term financial goals.

Essential Duties

  • Manages all aspects of the marketing mix including product positioning, packaging, POS development, promotion, tracking of pricing actions, and all trade and consumer communication
  • Senior Brand Manager is responsible for managing Equity and Core Brands as assigned with possible oversight of ABM who is responsible for emerging and tactical brands
  • Establishes and delivers fully integrated promotions that engage the consumer, distributors and retail partners
  • Develops web, social and digital media strategies to stay abreast with changing consumer behavior that is growing in digital channels; executes dynamic campaigns that integrate with the overall brand communication strategies
  • Monitors shipments, depletions, velocity and channel mix; administers responsive marketing strategies and tools to drive optimized results by selling channel
  • Leads annual development of strategic brand plan by analyzing product, category, consumer, and market dynamics that ensure long-term brand growth
  • Manages the recommendation of products and pricing utilizing data and insights
  • Develops and executes brand budgets that support key brand strategies; adheres to prescribed brand budgets
  • Creates and maintains brand standards and annual plans with clear brand positioning and execution guidelines
  • Evaluates with Finance partners system wide pricing, price promotion, price/volume/mix analysis, cost of goods and variance to plan analysis
  • Instructs and notifies Operations and Supply Chain on market conditions and trends to maintain optimal supply
  • Acts as the creative force and the passionate brand ambassador to internal and external constituents
  • Manages and channels activities in trade marketing, public relations, creative functions, and event management
  • Manages and oversees line extensions and product launches
  • Builds collaborative relationships with Sales, Finance, Winemaking, and Operations
  • Leads the portfolio/department in peer mentoring to attain higher levels of marketing excellence
  • Manage timely and cost-effective strategic brand relationships with outside agency partners
  • Partners with Trade Marketing to develop chain or regional specific programming to drive channel sales

Non-Essential Duties

Develops and executes department administration projects and tasks as assigned by the VP Marketing or Marketing Directors

*Other duties may be assigned

Minimum Requirements

Education and Experience

  • B.S. or B.A. required, MBA preferred

 

Knowledge, Skills, and Abilities

  • 5 – 7 years marketing experience in the U.S. table wine industry and/or classical marketing experience. Wine industry experience required; preference for large wine brand experience.
  • Strong analytical, problem-solving, creative, and organizational skills demonstrated by the ability to make timely and sound decisions
  • Seasoned management of all aspects of the marketing mix including pricing, promotion, packaging, products, channel, consumer, creative, as well as competitive analysis and consumer response
  • Considerable knowledge of table wine styles and winemaking principles   
  • Ability to act as a brand leader to internal and external constituents given sufficient breath of industry knowledge and experience
  • Impeccable written, verbal, and large group presentation skills
  • Strong Microsoft Office skills
  • Familiarity with Nielsen and other data source reporting
  • Attention to detail, ability to multi-task and to take initiative
  • High energy with an entrepreneurial drive to succeed
  • A passion for wine and the industry
  • Certificates and Licenses
  • N/A

Working Conditions

  • Office Environment. Some travel required including event activation.
  • Marked Temperature & Humidity Exposure
  • Drives Automotive Equipment

Work Standards

  • Acts in a manner reflective of the Company culture of High Moral Standards, Innovation and Continuous Evolution, Trust in Team, Continuous Improvement, and Sustainable Relationships
  • Communicates, interacts, and works effectively with others; receptive to feedback and coaching; voices concerns in a constructive manner
  • Demonstrates commitment to safety first; communicates safety concerns; promotes a safe work environment based on established safety standards and training
  • Follows all Company policies and procedures

Additional Comments

 

Management retains the discretion to add to or change the duties of the position at any time. #ZR

Delicato Family Vineyards offers its employees a generous and comprehensive benefits package.  The core health insurance components include medical, dental and vision, where Delicato covers nearly the entire cost for employees and a large percentage for dependents.  Additional health benefits include life, disability and flexible spending accounts.  Other benefits include 401(k) with generous company match, discretionary profit sharing, paid time off (PTO), paid holidays, wine & merchandise discounts, tuition reimbursement, gym discounts & many more.

Delicato Family Vineyards is an Equal Opportunity Employer.

Company Name:

Delicato Family Vineyards

Location:

Napa, California

Approximate Salary:

Not Specified

Job Category:

Sales & Marketing

Posted

August 3, 2018

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